• What is Entrepreneurship? A clear understanding of how entrepreneurs bring new ideas to life, solve problems, and create value.
• Entrepreneurial Lifecycle: Explore key stages like ideation, planning, execution, growth, and scaling.
• Traits of Entrepreneurs: Understand how qualities like resilience, creativity, and risk-taking can lead to success.
• Case Study: Analyze a startup’s journey through the entrepreneurial lifecycle, highlighting the importance of persistence and innovation.
• Activity: Write about three problems you feel passionate about solving.

• Identifying Real Problems: Learn how to recognize gaps in the market and customer pain points.
• Validating Ideas: Use surveys, interviews, and feedback loops to test the feasibility of your business idea.
• Case Study: Learn how an organization solved a common problem to create a thriving business model.
• Activity: Conduct a survey or interview five potential customers to validate your idea.

• Market Research Basics: Learn to gather and analyze data to understand your target market.
• Consumer Behavior: Discover what drives customer decisions, from demographics to preferences.
  
• Case Study: See how a growing company used market research to design a product that met customer needs and gained a competitive edge.
  
• Assignment: Create a market survey and collect responses from at least 10 people.

• Types of Businesses: Understand B2B, B2C, and D2C models and their specific advantages.
  
• Revenue Models: Learn how companies make money through subscriptions, sales, and advertising.
  
• Case Study: Analyze how a local business shifted to a D2C model and maximized its revenue.
  
• Activity: Create a simple business model for your idea using a business model canvas template.

• Managing Finances: Learn to plan budgets, manage cash flow, and explore funding options like crowdfunding and VC.
• Building Teams: Discover the secrets of hiring the right people and managing diverse teams.
  
• Case Study: Understand how a company utilized limited funding to build an efficient team and scale its business.
  
• Activity: Prepare a basic budget and create a plan for building a small team for your startup.

• Setting Up E-Commerce: Learn to create a functional website using tools like Shopify or WordPress.
  
• Analyzing Performance: Use tools like Googtand customer behavior and improve your website.
• Case Study: Explore how an online store used an e-commerce platform to expand its reach and increase sales. 
• Activity: Design a basic e-commerce website showcasing your product or service.

• Creating a Brand Identity: Build a brand that tells a story and connects emotionally with customers.
• Positioning: Strategically place your brand in the market to stand out from competitors.
• Case Study: Understand how a startup built a strong brand identity that resonated with its audience.
• Assignment: Design a logo, tagline, and brand story for a product idea.

• SEO and Social Media: Learn to increase visibility and engage audiences on platforms like Instagram and LinkedIn.
• Email Marketing: Create campaigns that build trust and drive sales.
• Case Study: See how a new business used social media to go viral and attract a large customer base.
• Activity: Develop a marketing campaign using Canva or Buffer.

• Operational Scaling: Efficiently expand your business operations as demand grows.
• Customer Retention: Build long-term relationships with customers through loyalty programs and excellent service.
• Case Study: Learn how a business scaled its operations to meet growing customer demands while maintaining quality.
• Activity: Draft a scaling plan for a small business, considering growth in operations and marketing.

• Topics Covered:
• Work directly with startups or local businesses to solve real-world problems.
• Implement your skills by creating business strategies, managing projects, and collaborating with teams.
• Receive weekly mentorship from industry experts to refine your business ideas.
• Capstone Project: Prepare and present a detailed business plan to a panel of experts during a Shark Tank-style event.
• Additional Activities:
  • Access exclusive workshops, seminars, and resources.
  • Participate in mock pitch sessions and receive constructive feedback.

By the end of this program, you will:

• Understand the entrepreneurial process from start to finish.
• Gain practical experience by working on real projects.
• Develop essential entrepreneurial and digital skills to solve real-world challenges.
• Build a strong portfolio and gain certification to boost your career.

• Guest Lectures: Insights from successful entrepreneurs.
• Networking Events: Opportunities to connect with local business owners.
• Q&A Sessions: Industry expert panels.
• Workshops: Along with essential soft skills, we will offer workshops on a variety of topics, including Business Book Summaries, the application of AI tools and use cases in business, Personal Branding strategies, and specialized sessions on developing both skillsets and mindsets to thrive in today's competitive landscape.